U.S. Department of Homeland Security’s Ready Campaign includes websites, public service television and print announcements as well as brochures telling Americans to prepare for disasters. The message in each of these pieces is not to feel powerless and to get prepared. Imagine yourself driving home from work and seeing a billboard encouraging you to be ready. Your mind may drift to getting home quickly and watching some television. At home, there is another message telling you to get prepared in your local newspaper. The media seems to think we are going to have a flood or other disaster and should be prepared now. You cannot see experiencing a flood unless you win the lottery and move to the beach or buy lakefront property. Those people have floods. Plus, this sounds like a good project for the weekend not one to tackle at the end of a long day.
So you put it off, ignore the guilt of not being prepared and move on to more pressing matters. You have not had dinner, the house needs cleaning and you really should send a thank you note to your mother-in law for that too large multi-colored itchy sweater she sent for your birthday. (What an insult! She thinks you are obese and look good in a combination of pink, green and brown geometric shapes. The holidays are coming; maybe it is time to return the favor.)
You are not that revengeful of a person, and it would take too long to find such a hideous gift. Besides, money is tight this year, and you want to give people something they can really use. You do not want to be the person that gets a hesitant thank you response when their gift is opened.
Actually, all homes can flood. Growing up, I can remember an upstairs neighbor who let their bathtub overflow. A whole line of apartments flooded and had water damage. A friend of mine recently moved his family into a trailer next to their home because they had a flood. Their upstairs washing machine water hose disconnected and while everyone was at work and school, water ran through the walls and pooled in the kitchen and basement, damaging 75% of their home.
We are all likely to experience flooding at some point when we are driving. Our aging infrastructure is increasingly vulnerable to floods. Pot holes turn into lakes when it rains, and the trenches next to roads are overgrown with weeds which forces water onto roadways.
In fact, we are all at risk for flooding. We must be especially careful when driving during heavy rain or near swollen rivers. The National Weather Service has a campaign called Turn Around Don’t Drown.
They state: Each year, more deaths occur due to flooding than from any other thunderstorm related hazard. Why? The main reason is people underestimate the force and power of water. Many of the deaths occur in automobiles as they are swept downstream. Of these drownings, many are preventable, but too many people continue to drive around the barriers that warn you the road is flooded. Whether you are driving or walking, if you come to a flooded road, Turn Around Don’t Drown. You will not know the depth of the water nor will you know the condition of the road under the water.
Help your friends and your family be prepared for a flood or other disaster by giving them the gift of preparedness for their home or car. You can choose from the Ready Car gift boxes or the Safe House gift boxes; each includes the essential supplies needed to lessen the impact of any disaster. Plus, you do not need to be the person who sends another box of mixed nuts or an ugly sweater.